The FIFA World Cup is the most popular sports tournament in the world. With more than 3 billion global viewers, it’s no surprise that brands flock to this event for sponsorship opportunities. The World Cup attracts audiences from all age groups and demographic, meaning sponsorship has a broad reach. Each competing country will be desperate to impress its home fans, guaranteeing high engagement with branded activations. Budweiser has been an official sponsor of the FIFA World Cup since 1986, which means they are one of the few companies that have stuck with it for over 30 years. That’s because sponsoring such a large event is expensive but also beneficial. Here’s why and how you can leverage these benefits for your brand…
Why Sponsoring The FIFA World Cup Is Good For Business
The FIFA World Cup is a great way to raise awareness about your brand. With so many eyes on the event, you can use sponsorship to build your brand and connect with customers. And, it’s a cost-effective way to reach a wide audience. Research shows that sponsoring the FIFA World Cup has a positive return on investment. When sponsors promote their brands during the FIFA World Cup, they increase their sales by up to 80%. Sponsoring the FIFA World Cup is a great way to build brand awareness. If you want to grow your brand, you have to make sure that people know who you are. Sponsoring the World Cup will help you get in front of hundreds of millions of people.
Build Brand Awareness
One of the best ways to build brand awareness is to sponsor an event or platform that has mass appeal, like the FIFA World Cup. The FIFA World Cup is a massive opportunity, especially if you choose to sponsor the entire event. It’s not just one game, but a whole tournament with games taking place in different countries around the world. Your brand will be prominently featured on stadium banners, in virtual advertising, and in the media. If you sponsor the entire event, you’ll receive even more exposure. Anytime there’s a commercial break during the live broadcast, you’ll be able to promote your brand. This is known as a “soccer break,” and it’s a unique and effective way to reach a massive audience.
Create Paid Media With Sponsored Content
Sponsored content can be a valuable way to add value to your fans, get your name out there, and even earn a few bucks. You can sponsor content on social media like Facebook or Instagram, or a website. Sponsored content is content that is paid for by a brand. It’s designed to look like editorial content, but it’s usually product-focused. You can also create sponsored content for events related to the FIFA World Cup. You can create articles, photos, and videos around the tournament and post them wherever you want. Sponsored content is a great way to engage your followers and build your brand during the FIFA World Cup.
What is the price for becoming a sponsor for FIFA World Cup?
The price of becoming a sponsor for the FIFA World Cup depends on which level of sponsorship you choose. The three levels of sponsorship are the Tier I, Tier II, and Tier III. The Tier I sponsorship is the highest level of sponsorship, and it costs anywhere between $55 million and $75 million. The Tier II sponsorship costs around $30 million, while the Tier III sponsorship costs between $10 million and $25 million. Sponsorship of the FIFA World Cup can be a lucrative investment, but it can also be a risky one. Before deciding to become a sponsor, it’s important to do some research and find out how many other companies are sponsoring the same event. If there are too many sponsors, it’ll be difficult for your brand to get noticed and increase sales. However, if there are not enough sponsors, your brand will stand out and you’ll
be able to get more attention and recognition.
Help Grow Your Audience And Partnerships
Through the FIFA World Cup, you can reach a wide range of audiences and build partnerships with other brands and influencers. The tournament is one of the biggest events in the world, so you have the opportunity to connect with millions of people. There are many ways you can build relationships with other brands and influencers. You can sponsor their social media posts or blogs, or reach out to them and offer to do something together during the tournament. You can also offer to help other brands who are looking to get involved with the FIFA World Cup and don’t have much experience with it. You can help them navigate the sponsorship process and connect them with the right people.
There are many benefits to sponsoring the FIFA World Cup, including increased brand awareness and revenue, and connections with new audiences. If you’re interested in sponsoring the FIFA World Cup, you’ll want to start planning early. Sponsors are typically chosen about a year before the tournament takes place, during the FIFA World Cup’s host nation selection process. If you’re interested in sponsoring the FIFA World Cup, you should start researching potential sponsorships now. The tournament takes place every four years, so you have plenty of time to strategize.