The World Cup and Sponsorship

The FIFA World Cup is the biggest event in world football, and brings together the best players from across the globe once every four years. It also offers advertisers a twice-a-decade opportunity to reach billions of potential consumers at once. Our articles explores everything you need to know about advertising during the FIFA World Cup, from understanding how it works as an advertising opportunity, why you should advertise during it and how much it costs. We also talk about the many brands who partner with FIFA.