
The World Cup and Sponsorship
The FIFA World Cup is the biggest event in world football, and brings together the best players from across the globe once every four years. It also offers advertisers a twice-a-decade opportunity to reach billions of potential consumers at once. Our articles explores everything you need to know about advertising during the FIFA World Cup, from understanding how it works as an advertising opportunity, why you should advertise during it and how much it costs. We also talk about the many brands who partner with FIFA.
FIFA World Cup and Coca-Cola Sponsorship
The FIFA World Cup is the most watched sporting event in the world. In 2018, it was also the most lucrative. The tournament generated a whopping $5 billion in revenue and left host country Russia with a $15 billion surplus. Whether you are an…
94FIFA World Cup and the Benefits of Sponsorship
The FIFA World Cup is the most popular sports tournament in the world. With more than 3 billion global viewers, it’s no surprise that brands flock to this event for sponsorship opportunities. The World Cup attracts audiences from all age…
110Adidas and relation to the FIFA World Cup
The 2018 FIFA World Cup is fast approaching, and with it comes the opportunity for brands to align themselves with the world’s most watched sporting event. Adidas is one of the official partners of FIFA, which means that its logo will be seen…
98FIFA World Cup and Nike Sponsorship
In the lead-up to the FIFA World Cup, brands are searching for ways to connect with fans and drive excitement. While marketers may have different views on how effective sponsoring the World Cup will be as a marketing tactic, there is no doubt…
114FIFA World Cup Sponsorship Packages
The FIFA World Cup is the pinnacle of international football, and every four years, it captivates audiences from all over the world. In June 2018, we saw an end to the long-standing duopoly in the world of men’s football when France beat…
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