Advertising and TV Revenue

Sponsorship and TV rights are an essential part of any major sporting event. The FIFA World Cup is no exception. The tournament offers advertisers a unique opportunity to reach a large audience at the same time and in a single location. With the increasing popularity of football all over the world, advertisers are willing to pay millions of dollars to be associated with this international competition. Our articles talks about key sponsors and TV rights holders for past and the upcoming World Cup tournaments.

FIFA World Cup and Coca-Cola Sponsorship

The FIFA World Cup is the most watched sporting event in the world. In 2018, it was also the most lucrative. The tournament generated a whopping $5 billion in revenue and left host country Russia with a $15 billion surplus. Whether you are an…

9402-10-2022, 10:14

TV rights and Advertising - FIFA World Cup

The World Cup is the pinnacle of football, and it’s also the moment for advertisers to reach a wider audience than ever before. The best part is that the event is held once every four years, which means brands have limited opportunities to…

8429-09-2022, 08:45

FIFA World Cup and the Income from Television

In the world of sports marketing, the FIFA World Cup stands alone for the potential it offers. The international tournament takes place every four years and is the biggest event in world football. The last World Cup final was watched by an…

8629-09-2022, 08:43

ESPN has the Future TV Rights - FIFA World Cup

With broadcasting rights to major sporting events having become increasingly lucrative, sports broadcasters are willing to pay top dollar to air games in their programming schedules. This has led to traditional and digital media outlets alikeES…

8129-09-2022, 08:42

FIFA World Cup and the Benefits of Sponsorship

The FIFA World Cup is the most popular sports tournament in the world. With more than 3 billion global viewers, it’s no surprise that brands flock to this event for sponsorship opportunities. The World Cup attracts audiences from all age…

11029-09-2022, 04:13

Adidas and relation to the FIFA World Cup

The 2018 FIFA World Cup is fast approaching, and with it comes the opportunity for brands to align themselves with the world’s most watched sporting event. Adidas is one of the official partners of FIFA, which means that its logo will be seen…

9829-09-2022, 04:13

FIFA World Cup and Nike Sponsorship

In the lead-up to the FIFA World Cup, brands are searching for ways to connect with fans and drive excitement. While marketers may have different views on how effective sponsoring the World Cup will be as a marketing tactic, there is no doubt…

11429-09-2022, 04:13

FIFA World Cup Sponsorship Packages

The FIFA World Cup is the pinnacle of international football, and every four years, it captivates audiences from all over the world. In June 2018, we saw an end to the long-standing duopoly in the world of men’s football when France beat…

11429-09-2022, 04:13

The First Televised FIFA World Cup 1966

The 1966 FIFA World Cup was the first to be broadcast in color. The final, played between hosts England and West Germany, was watched by an estimated audience of 200 million people. It remains the most-watched sporting event ever. This article…

8129-09-2022, 04:13

Why are Tv rights so important to FIFA?

The rights to broadcast football matches are among the most lucrative non-broadcast revenue streams for football clubs, national associations, and other sporting bodies. Broadcast rights deals usually involve the sale of media rights around a…

8429-09-2022, 04:13