In the world of sports marketing, the FIFA World Cup stands alone for the potential it offers. The international tournament takes place every four years and is the biggest event in world football. The last World Cup final was watched by an average of 423 million people from all over the world. This number is even more impressive when we consider that European audiences are not particularly interested in football. The expansive global reach of the FIFA World Cup makes it one of the few events with this kind of potential for advertisers. Within this article, we will take a look at some interesting facts about the FIFA World Cup and its impact on television advertising.
Broadcasting Rights for World Cup 2014
The event has been broadcast in various forms of media since its inception in 1930. In 1950, it was the first broadcast via the radio, followed by television broadcasts in 1953. The first live streaming of the tournament was available online in 2002 and was made available online in high-definition in 2006. It is expected that the broadcasting rights will generate more than $600 million in advertising. The FIFA World Cup Broadcasting Rights are sold by FIFA every 8 years. The program was broadcasted in 9 languages (10 in Russia) across more than 200 countries. The rights were sold to the host nation’s broadcaster and their partners. The rights holders decided on the distribution and price of the rights. The 2014 FIFA World Cup Broadcasting Rights had been sold to the following broadcasters:
Brasil: Rede Globo
Canada: TSN and CTV
China: CCTV and Wenhui
France: TF1, beIN Sports
Germany: ARD, ZDF, and DFB
United Kingdom: ITV and the BBC
United States: ABC, ESPN, and FOX.
FIFA World Cup 2018
The broadcasting rights for the 2018 FIFA World Cup in Russia were awarded to NBC, which paid $1 billion for the rights. The broadcast will feature a number of innovations, such as the use of virtual reality and the first-ever simultaneous Spanish-language broadcast in the U.S., via Telemundo. NBC also plans to stream all matches online, a first for the tournament. Broadcasting Rights: NBC, Telemundo, and Discovery Channel.
How much does each country earn?
The FIFA World Cup is one of the most lucrative sporting events in the world for the host nation. In 2014, the total revenue generated from television rights was $2.4 billion, which is equivalent to $51 million per match played. The commercial success of the event can be attributed to the growing popularity of football, as well as the ability of FIFA to maximize commercial revenues from the host country. The top 5 countries by total revenue earned during the 2014 FIFA World Cup are Brazil, United States, Japan, Germany, and China. Brazil earned a total of $158 million, while the United States earned $131 million, and Japan brought in $115 million. The top 5 countries by total number of hours watched during the 2014 FIFA World Cup are Brazil, Mexico, Japan, the United States, and Germany. Each of these countries accounted for more than 3.2 billion hours of televised coverage, for an average of about 90 million hours per country.
Major Players in FIFA World Cup Advertising
For decades, the most important players in FIFA World Cup advertising have been beverage and food companies. These companies use the tournament as a platform to promote their products to billions of people around the world. Some of the most significant players in the beverage and food industry include Coca-Cola, McDonald’s, Budweiser, and Pepsi. Other major players at the FIFA World Cup include electronics and financial services companies. Some of the most significant players in the electronics and financial services industries include Samsung, Sony, Visa, and Mastercard.
Interesting Facts about FIFA World Cup and TV Advertising
The most interesting fact about the FIFA World Cup is its sheer popularity of the tournament. The tournament takes place every four years and is played in different countries. This makes the tournament extremely popular among people across the world. The last edition of the FIFA World Cup was played in Russia and was watched by over 3.3 billion people. The tournament is also very lucrative for broadcasters. It is one of the most profitable events for broadcasters. These broadcasters use the tournament as a platform to promote their products to billions of people around the world. They also cash in on this buzz by charging inflated advertising rates.
The FIFA World Cup is the most important sporting event in the world, and it holds the potential to generate a lot of income from broadcasting rights. The event has been broadcasted in various forms of media since its inception in 1930. The FIFA World Cup Broadcasting Rights are sold by FIFA every 8 years, and the program is broadcasted in 9 languages (10 in Russia) across more than 200 countries. The rights are sold to the host nation’s broadcaster and their partners.