Revenue from TV Rights
The FIFA World Cup is the biggest sporting event on earth, so naturally, its broadcast rights are also extremely lucrative. The sale of broadcasting and streaming rights for the quadrennial tournament is a massive money-making opportunity for FIFA, and in recent years the organization has brought in more revenue from these sources than ever before. The value of broadcasting and streaming rights for each edition of the World Cup has been steadily increasing. These articles take an in-depth look at where broadcast rights revenue comes from and how much each market contributes.
TV rights and Advertising - FIFA World Cup
The World Cup is the pinnacle of football, and it’s also the moment for advertisers to reach a wider audience than ever before. The best part is that the event is held once every four years, which means brands have limited opportunities to…84
FIFA World Cup and the Income from Television
In the world of sports marketing, the FIFA World Cup stands alone for the potential it offers. The international tournament takes place every four years and is the biggest event in world football. The last World Cup final was watched by an…86
ESPN has the Future TV Rights - FIFA World Cup
With broadcasting rights to major sporting events having become increasingly lucrative, sports broadcasters are willing to pay top dollar to air games in their programming schedules. This has led to traditional and digital media outlets alikeES…81
The First Televised FIFA World Cup 1966
The 1966 FIFA World Cup was the first to be broadcast in color. The final, played between hosts England and West Germany, was watched by an estimated audience of 200 million people. It remains the most-watched sporting event ever. This article…81
Why are Tv rights so important to FIFA?
The rights to broadcast football matches are among the most lucrative non-broadcast revenue streams for football clubs, national associations, and other sporting bodies. Broadcast rights deals usually involve the sale of media rights around a…84