All Adidas FIFA World Cup Official balls
Every World Cup, Adidas releases a new ball with different innovations. The most noticeable is the change in colors. From yellow to green and blue and orange, there have been various colors of FIFA World Cup footballs. This not only makes the…
85FIFA World Cup and the Income from Television
In the world of sports marketing, the FIFA World Cup stands alone for the potential it offers. The international tournament takes place every four years and is the biggest event in world football. The last World Cup final was watched by an…
86ESPN has the Future TV Rights - FIFA World Cup
With broadcasting rights to major sporting events having become increasingly lucrative, sports broadcasters are willing to pay top dollar to air games in their programming schedules. This has led to traditional and digital media outlets alikeES…
81Scotland and the FIFA World Cup
The 1978 World Cup was one of the most memorable in the history of the competition not just for Scotland, who made it to the final 16, but also for neutral viewers. This was a fascinating and unpredictable edition of football’s showpiece…
151France Hosts and wins the FIFA World Cup 1998
The first World Cup to be hosted jointly by two countries was staged in France and host nation Belgium between June and July 1998. The tournament was the first to employ goal-line technology, as well as the third installment of the ‘ group of…
163Jairzinho was very Special at Mexico 1970
The 1970 World Cup was held in Mexico. The tournament was one of the most spectacular in history and also the most controversial one. Jairzinho, a dynamic right-winger, played a key role in Brazil winning their third World Cup title thanks to…
138The Women's Olympic Tournament FIFA
The first FIFA Women’s Olympic Football Tournament was held in 1996, with the host country being the highlight of this landmark event. The competition has been held once every four years since, with a fifth edition due to take place again in…
153FIFA World Cup and Franz Beckenbauer
Football is the most popular sport in the world. It has a huge following and millions of people watch football matches every day. Football leagues are organized at national and local levels, and footballers across the globe make a living by…
89FIFA World Cup - Adidas Tango Football Boots
The FIFA World Cup is the most prestigious football tournament in the world, and every four years players from across the globe come together to compete for international glory. The competition gives football fans a chance to witness some of the…
84Adidas X SpeedPortal Football Boots and FIFA World Cup
In the lead-up to the World Cup, we’ve seen a multitude of football boots released in support of their country’s team and players. This is because almost every brand is looking to align itself with one of the biggest sporting events on Earth…
84The History of the Football Boot
Football has evolved into a global sport with strategies that are constantly evolving. As such, equipment and apparel have also progressed to ensure players are safe during games and comfortable when training. From the cleats and hats worn on…
82Brazil - Sweden World Cup Final 1958
Brazil and Sweden faced each other at the 1958 World Cup final in Stockholm. It was the third time these two teams met in the competition, after having faced each other in the final at the very first edition of this tournament. The previous…
112Argentina - Netherlands World Cup Final 1978
The 1978 World Cup was played in Argentina. The tournament was won by the host nation, led by Diego Maradona, who scored the winning goal in their final against the Netherlands. The Dutch team had reached the final after beating Italy 3-1 in the…
150Adidas and relation to the FIFA World Cup
The 2018 FIFA World Cup is fast approaching, and with it comes the opportunity for brands to align themselves with the world’s most watched sporting event. Adidas is one of the official partners of FIFA, which means that its logo will be seen…
98How did Qatar get to Host the FIFA World Cup?
For many, the prospect of the 2022 FIFA World Cup being staged in the scorching heat of summer in Qatar seemed like a potential recipe for disaster. How could such a hot country possibly cope with hosting the biggest footballing event on Earth?…
100FIFA World Cup and Nike Sponsorship
In the lead-up to the FIFA World Cup, brands are searching for ways to connect with fans and drive excitement. While marketers may have different views on how effective sponsoring the World Cup will be as a marketing tactic, there is no doubt…
114Qatar National Football Team for FIFA 2022
The Qatar National Football Team has qualified for the 2022 FIFA World Cup. The team has also made history as it is the first time in football history that a team from Asia has managed to qualify for the final phase of the World Cup. This…
115FIFA World Cup Sponsorship Packages
The FIFA World Cup is the pinnacle of international football, and every four years, it captivates audiences from all over the world. In June 2018, we saw an end to the long-standing duopoly in the world of men’s football when France beat…
114FIFA and the Sepp Blatter Story
Sepp Blatter has always been different. He is an intellectual, a philosopher, and a theologian he is a man of principle, who stands by his word; and he is also a man who can be quite detached from reality. On June 8, 2015, the day after being…
95The History of the Jules Rimet Trophy
The FIFA World Cup is the most prestigious and recognized sporting event in the world. It’s also the biggest footballing show on Earth, with an estimated 3.2 billion people tuning in to watch the final of this year’s tournament alone. The…
106The Origins of the FIFA Organization
Football is one of the most popular sports in the world. Soccer, as it is also known, has a global following and many nationalities are passionate about their local team. If you have ever watched football on TV or attended a match in person,…
89The World Cup before WW2
When you hear the words “football” and “World Cup,” you probably think of the quadrennial event that has taken place every four years since 1930. But there was also a World Cup before WW2. It was just very different from its successor in…
143The First Televised FIFA World Cup 1966
The 1966 FIFA World Cup was the first to be broadcast in color. The final, played between hosts England and West Germany, was watched by an estimated audience of 200 million people. It remains the most-watched sporting event ever. This article…
81Qatar Football World Cup 2022
The Qatar Football World Cup 2022 is a football tournament that will be held in 2022. It will be the third edition of the FIFA-endorsed Qatar Football World Cup and is scheduled to take place between November 2021 and January 2022. The…
89Famous Past Presidents of FIFA
In the world of sports, it is no secret that leadership has a direct impact on the performance of an organization. This extends to the international level as well. With that in mind, one might wonder what makes leaders stand out so much in the…
105Why are Tv rights so important to FIFA?
The rights to broadcast football matches are among the most lucrative non-broadcast revenue streams for football clubs, national associations, and other sporting bodies. Broadcast rights deals usually involve the sale of media rights around a…
84The Netherlands has never won the FIFA World Cup
The Dutch national team has come agonizingly close on numerous occasions to lifting the famous trophy, but they have never been able to do it in their history. The closest they came was in South Africa in 2010, when they fell to Spain in the…
163How Italy prepared for the 1990 FIFA World Cup bid
The 1990 FIFA World Cup™ was a watershed moment for Italian football. Having missed out on the final tournament in 1982 and 1986, Italy finally made it to the big stage by beating our bitter rivals France in a dramatic vote for the third time…
85Uruguay - Argentine the first World Cup Final 1930
In the 1930 World Cup, Uruguay and Argentina were the two finalists. The first World Cup final was played at the Olympic stadium in Amsterdam on July 13, 1930. In that final match held before 45,000 spectators, Uruguay won over Argentina by 4-2…
150FIFA World Cup - Adidas Predator Football Boots
History of the Adidas PredatorThe Predator was released in 1994, right in the middle of what many call the “Golden Age of football”. The sport was growing massively in terms of popularity and clubs were making an increasing amount of money…
88Brazil - Italy World Cup Final 1994
It was a final that no one expected. The World Cup final in 1994 between Italy and Brazil was the most unexpected in the history of this competition. Everyone had predicted an easy victory for Brazil, the team of the beautiful game with five…
193How England won the Bid to Host the 1966 World Cup
The final whistle had just blown on the Netherlands’ 5-2 thrashing of hosts Chile. The World Cup final was over and so too, it seemed, was the bid to host the 1966 finals. Only one country remained in the race England. Dutch Football…
95Bobby Moore was a legend in England in 1966
Bobby Moore was the cornerstone of England’s World Cup-winning side of 1966. Without his performances in that tournament, it is likely that England would not have lifted the trophy for the one and only time in their history. This performance…
96Nike Mercurial Football Boots and FIFA World Cup
Football has been growing in popularity as a global sport over recent years. The level of competition is constantly increasing, with more people than ever before playing football and watching it on TV. One example of how much the sport has grown…
88How Japan prepared to Host the FIFA World Cup 2002
Japan’s successful bid to host the FIFA World Cup in 2002 was a watershed moment for the country. The tournament kickstarted a decade-long process of upgrading regional stadiums and training grounds, as well as renovating airports and…
94What is the FIFA Beach World Cup?
The Fédération Internationale de Football (FIFA) is the governing body of football across the world. It organizes several tournaments, including the FIFA World Cup, which is one of the most famous sporting events in the world. The FIFA Beach…
86The Woman's FIFA World Cup in Canada
There has been a lot of excitement regarding the upcoming FIFA Men’s World Cup. However, there is another World Cup that is barely getting any attention. The Women’s World Cup is just as important and exciting as the Men’s version, but it…
155Uruguay and Brazil World Cup Final 1950
Sixty years ago, Uruguay and Brazil met again in a World Cup final after their previous clash at the same stage in the first-ever World Cup. Once again no love was lost between both of them. Once again it was an intense match with an abundance…
93How Russia won the Bid to Host the 2018 World Cup
When the voting took place in 2010 to determine the location of the 2018 and 2022 World Cup, few would have guessed that Russia would emerge victorious. For a country with a population of just over 143 million, it was surprising that such a…
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Hungary and West Germany World Cup Final 1954
Italy - Spain World Cup Final 1982
Brazil - Italy World Cup Final 1994
Argentina - Netherlands World Cup Final 1978
Brazil - Sweden World Cup Final 1958