FIFA World Cup and Franz Beckenbauer
Football is the most popular sport in the world. It has a huge following and millions of people watch football matches every day. Football leagues are organized at national and local levels, and footballers across the globe make a living by…
218ESPN has the Future TV Rights - FIFA World Cup
With broadcasting rights to major sporting events having become increasingly lucrative, sports broadcasters are willing to pay top dollar to air games in their programming schedules. This has led to traditional and digital media outlets alikeES…
187FIFA World Cup and the Income from Television
In the world of sports marketing, the FIFA World Cup stands alone for the potential it offers. The international tournament takes place every four years and is the biggest event in world football. The last World Cup final was watched by an…
160TV rights and Advertising - FIFA World Cup
The World Cup is the pinnacle of football, and it’s also the moment for advertisers to reach a wider audience than ever before. The best part is that the event is held once every four years, which means brands have limited opportunities to…
165Adidas X SpeedPortal Football Boots and FIFA World Cup
In the lead-up to the World Cup, we’ve seen a multitude of football boots released in support of their country’s team and players. This is because almost every brand is looking to align itself with one of the biggest sporting events on Earth…
191The History of the Football Boot
Football has evolved into a global sport with strategies that are constantly evolving. As such, equipment and apparel have also progressed to ensure players are safe during games and comfortable when training. From the cleats and hats worn on…
208FIFA World Cup Official World Cup Ball since 2000
The World Cup is the biggest event in football, which is why it also has some of the most specific and unusual regulations. The official ball for the tournament has to meet very specific criteria, from its panel design and colors to its weight…
188The First Official ball for the FIFA World Cup
When you think of the FIFA World Cup, you most likely think about great football and outstanding players. However, what stands out, even more, is the Official Game Ball – each edition hosts its very own exclusive design. The latest FIFA World…
190France Hosts and wins the FIFA World Cup 1998
The first World Cup to be hosted jointly by two countries was staged in France and host nation Belgium between June and July 1998. The tournament was the first to employ goal-line technology, as well as the third installment of the ‘ group of…
409Scotland and the FIFA World Cup
The 1978 World Cup was one of the most memorable in the history of the competition not just for Scotland, who made it to the final 16, but also for neutral viewers. This was a fascinating and unpredictable edition of football’s showpiece…
357Adidas and relation to the FIFA World Cup
The 2018 FIFA World Cup is fast approaching, and with it comes the opportunity for brands to align themselves with the world’s most watched sporting event. Adidas is one of the official partners of FIFA, which means that its logo will be seen…
226The Woman's FIFA World Cup in Canada
There has been a lot of excitement regarding the upcoming FIFA Men’s World Cup. However, there is another World Cup that is barely getting any attention. The Women’s World Cup is just as important and exciting as the Men’s version, but it…
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Hungary and West Germany World Cup Final 1954
Italy - Spain World Cup Final 1982
Brazil - Italy World Cup Final 1994
Argentina - Netherlands World Cup Final 1978
Brazil - Sweden World Cup Final 1958